I’ll admit that when I was tasked with sitting down and providing you with a brief bio about myself, it was pretty tough. Where do I start? What’s the most relevant information that you all would even care about?

Let’s be honest, you mostly care about how I can help you succeed and want to know that you can trust me to get it done. So with that being said, I want to tell you the short version of my journey & how Underdog New York can help you grow your business to become a 6+ figure company.

I was born and raised in Sleepy Hollow, NY. My family migrated to the United States from Ecuador in 1990, growing up we had limited resources so I’m no stranger to the classic underdog story. Soccer was my way out, it opened doors for me that I could never imagine. I was recruited to play at Manhattan College and graduated with a Business degree majoring in Marketing in 2014. I’ve spent almost a decade working in various Sales Executive roles within the Coca-Cola North America Operating Unit, building high level strategic business plans for Brands such as Fairlife, BODYARMOR, Powerade, Zico Coconut Water, Honest Tea, etc… generating more than +$100M in revenue on a yearly basis.

I’ve been blessed to work & learn alongside some of the most creative people in the world. As a kid, never in a million years would I have thought that this is what I’d be doing for a living. Working for one of the biggest companies in the world and leading multi-million dollar business plans? For someone like me, where I come from…. this doesn’t really happen. This challenged me to ask myself “how can I help people that grew up with limited resources like myself achieve their business goals & aspirations?”

I’ve helped generate more money, more clients & increased brand awareness for start-ups in different industries such as: Food & Beverage, Construction, Janitorial Services, Transportation, Clothing, E-Commerce, Local Mom & Pop shops + more!

Whether you’re looking to start a new business or if your existing business is stuck, let’s chat! Underdog New York will provide you with the best Marketing + Branding Strategies that you need to take your business to the next level!